Bud Light has come up with a marketing idea that could turn into something fantastic or a complete disaster. Bud Light will gives fans of the NFL's Cleveland Browns free beer when they win their first regular season game in 2018. Special locked refrigerators, filled with Bud Light, will be triggered via smart technology and opened the second the Browns notch their first regular season win.
Great idea or a disaster waiting to happen?
Read cleveland.com
https://www.cleveland.com/entertainment/index.ssf/2018/08/browns_fans_free_beer_coming_t.html
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