WATCH: Mr Peanut Is Dead....

Planters has killed off its 104-year-old spokesnut and plans to hold the character's funeral during the Super Bowl.

Mr. Peanutmet his fatesaving the lives of Wesley Snipes and Matt Walsh in a pregame ad depicting a road trip in the character’s Nutmobile gone wrong. That ad appeared on Tuesday, for a few hours at least, on the Mr. Peanut Twitter feed.

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