WATCH: Here's The Ad Everyone Is Talking About

Gillette’s new commercial might not be as cutting-edge as the company had hoped.

It’s only been a day since Gillette debuted its “We Believe” campaign aimed at combating “toxic masculinity,” and while the ad has earned plenty of praise – and even more publicity – for the brand, critics of the ad are already upset with Gillette for what some feel is an “insulting” message that assumes misogyny is rampant among their customer base.

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Rod Arquette

Rod Arquette

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